You need to be mad about your fitness to be a fraction as successful as Virat Kohli. In an exclusive chat with India Today, the Indian skipper urged the youth of the country to play outdoors, just like he did, to be successful in life.”I have learnt so much from sports. Sports teaches you about facing challenges and overcoming challenges on a regular basis which I think applies to every walk of life. Being physically active and my fitness changes have helped me become mentally more confident and that only starts with a slight change and this change is what we are pushing for initially. That initial push is very important (to be fit) and after that it becomes a habit then it becomes a madness and the process goes on and that is the whole idea behind doing something like this”, said Kohli at the sidelines of the launch of his brand ‘One8’ in association with Sportswear giants Puma.WATCH FULL VIDEOThis confidence of Kohli has seen Team India embark on a sensational record breaking streak. India have not lost a Test series since January 2015 and is unbeaten in any bilateral ODI series since January 2016. Kohli’s India has won every series across formats in 2017 as well.Teams around the world know that that whenever they face India, they are in for a battle on the cricket field. Kohli’s team plays with aggression and class and he wants this style to reflect in this new venture as well.advertisement”Today I am launching my brand which is ‘One8’ with Puma, it is an ‘at-leisure’ line. Personally I always wanted to bring fashion into sports and to create something which is fashionable and at the same time sporty. It allows people to wear it on a daily basis and they would also be able to play a sport in it which was my basic mindset behind creating this”, said the skipper.The 29-year-old was recently named in the Forbes list of Top 10 athletes in the world ahead of the likes of Lionel Messi. He is also a smart businessman and is the co-owner of teams in ISL, Wrestling league and has been associated with a team in the IPTL as well. This goes to show that the Indian captain is looking ahead to the future with smart investments which will keep him connected to sports when he hangs up his boots.With the launch of his new venture, Kohli now wants to inspire people to come out and play to help make India a sporting nation.”I would urge people to come out and play which is our tag line behind the sporting line as well. That mindset is very very important (to play) to do that, and to make an effort to do that on a daily basis, as it requires a bit of discipline and it is something that you need to do to be able to take care of your physical health which in turn helps you think better and helps in your confidence”, concluded the 29-year-old.Kohli’s next mission begins on the 16th of November in Kolkata when India take on Sri Lanka in a three-Test series before the ODIs and T20s.