Astros partner with Karbach Brewing Co. to release Crawford Bock

first_imgAll joking aside, on March 4, the Astros, in association with Karbach Brewing Co. in Houston, launched the Crawford Bock. So as spring training ramps up in West Palm Beach, FL, Astros fans back home can crack open a cold one with team colors they can be proud of.Tonight the @astros Shooting Stars will be at @LWmidtown at 6pm for the tapping of #crawfordbock! Spin the prize wheel for some sweet swag and get a raffle ticket for chance to win a @TeamCJCorrea and Joe Smith autographed baseball! pic.twitter.com/Dv1MQZJmTC— Karbach Brewing Co. (@karbachbrewing) March 4, 2019“They wanted to create a brand that paid homage to the past but also was cemented in the current,” David Graham, brand manager of the brewing company told Omnisport. “So we came up with the Crawford Bock name, then the design to root ourselves in the present Crawford Box, that obviously calls out to the Crawford Boxes of Minute Maid Park, and then to focus the design on the throwback rainbow stripes of the past.” Related News Manny Machado signing gives Padres $3M bump in ticket sales But as special of a moment as this is for Astros fans, and a fun one at that, this isn’t simply making a beer for brewing sake. It comes with a cause as a portion of all proceeds will go to the Astros Foundation. The foundation supports community initiatives, including youth baseball and softball, military support, childhood cancer awareness and efforts to reduce homelessness.“At Karbach it’s always been part of our philosophy to try to give back to the community as much as possible,” Graham said. “And I think, I don’t want to speak for the Astros, but I think they’re the same way, so when we developed this beer, like other beers that we have where we made a partnership with another organization, we thought that it was important for us to give back.”Fans got a chance to first see the beer at Astros Fan Fest on Jan. 26 in Houston and the product has hit the shelves all over the community. Every single can and keg sold will benefit the Astros Foundation.”Everything we do is for our fans and our community and Crawford Bock exemplifies this,” Matt Brand, Astros senior vice presdent of corporate communications said. “Our hope is that whether folks are watching an Astros game at the ballpark or in their home, this beer will take the fan experience to the next level. Also, the funds raised will allow us to continue to serve the city of Houston through local programs.”This will not be a fleeting product. It will be available year round, not just during baseball season. Baseball season is almost here, and for Astros fans, it’s going to be a little bit more special this year: Not just because Houston is tied for the best odds to win the World Series with the Red Sox, but because something has happened to show the team has finally “made it.”That is because there is now an Astros themed beer coming out of Houston and let’s be honest, until a team has a themed beer, can they really say they’ve made it?center_img Bryce Harper backs Mike Trout comments: ‘If I didn’t mean it, I wouldn’t have said it’ And, who knows, if the product is a success and Houston succeeds once again this season — maybe with another World Series, as Graham said he believes the Astros can once again win — there could more branded beers on the horizon.“I think if it goes really well, if the Astros are really happy with it as much as we’re really happy with it, who knows?” Graham said. “I think it would be fun to do some new releases for postseason … or a draft for draft day.“That’s part of the fun of being a brewer is to find these opportunities to do something that can excite our fans and excite the fans of the Astros, as well.last_img

Leave a Reply

Your email address will not be published. Required fields are marked *